
Unlock Your Startup's Potential
CFO consulting for startups, with a focus on strategy, financials, operations, analytics and metrics.


Hi, I'm Nina
Leader: Experienced startup CEO/CFO with a proven track record of launching, developing, and expanding multiple early-stage companies.
Investment Banker: Having been an i-banker, can swiftly grasp a business' financial landscape and provide valuable insights on planning for growth, M&A, strategic pivots, and other crucial areas.
Founder: Building my own startup, Bookshelf Builder, while I consult which positions me alongside you at the forefront of the entrepreneurial challenges you face.
Startup Executive with 20 Years of Professional Experience
How I Can Help Your Business
01
Develop a clear view of your business through your numbers
02
Prepare for fundraising and foster investor relationships
03
Optimize your financial reporting for growth
Services
Executive consulting for startups, with a focus on financials, operations, analytics and metrics.

1
FINANCIAL DIVE
Gain clarity and understanding of your business's financials, metrics, and analytics. You'll unlock fresh insights, refine your mental models, and, if desired, receive a simplified model or dashboard that encapsulates the dynamic essence of your business.

2
CAP TABLE
Whether you are just starting out or have a well-established cap table, we can discuss and model different scenarios, funding rounds, recapitalizations, SAFES, ESOP allocations, dilution impacts, etc.

3
REPORTING
Rethink how you report financials and metrics to your constituents: exec team, employees, investors and board. Together, we will devise strategies to provide them with the information they require to effectively support you and your business.

4
COA & STATEMENTS
A well designed Chart of Accounts (COA) is essential for being able to leverage your accounting data (GAAP financials) to help you understand your business. We'll look at your existing COA and make adjustments that are both accountant-friendly and yield significant benefits for you as a business leader.
Approach

PRACTICAL
Catered to the unique realities of startup life

EFFICIENT
Five to ten hour engagements designed to fit into a busy schedule, limited budget and strategic efforts that are mid-flight

COLLABORATIVE
Integrate client knowledge of their company with my expertise, fostering discovery of ah-ha moments
Yes, I want to talk!
